Thursday 19 November 2015

TASK #1 TEXTUAL ANALYSIS

Nicki Minaj- Anaconda

 3:03- 3:23

During this scene, Nicki Minaj puts more emphasis on the fact that she is sexualising herself and making herself look seductive. She is seen in a kitchen at first as she holds a banana which then turns to her eating a strawberry with whipped cream. At the moment, the video is slowed down and Nicki Minaj's facial expressions suggests that she is trying to be seductive whilst eating the strawberry. The scene then quickly changes to her on the floor ,with other dancing members, humping the air repetitively which definitely conveys the meaning of sex. She is wearing revealing attire and she is staring directly at the camera as if to show that she is confident and has no problem with the movements she is doing. The fact that all the girls around her are black enhances the theories that black African American women are degraded in hip-hop music videos. The scene then suddenly changes back to where the setting is in a kitchen. Nicki is wearing a apron and has whipped cream all over her chest indicating to the audience to focus on that area on her body. The clip then increases in speed as scene continuously changes from her with whipped cream everywhere, to a banana rapidly turning to her in the kitchen as it revolves whilst she twerks. She then whips cream of her mouth while giving the audience direct eye contact. Also, she is seen putting whipped cream on her butt to indicate another part of her body that she wants the audience to focus on. She then tries to eat the banana whole, but then cuts it with a knife and the scene ends with her throwing it away. The speed between the 20 seconds of the music video is very fast moving and a lot of movement is seen. This is to shock the audience and give them the feeling of her twerking rapidly. A key point about this is that, in the kitchen scene, she is wearing a sort of maid apron as she stands by the table with fruits on. In a sense, this could suggest that women are normally in the kitchen, doing what they should do however she represents this in a seducing and silly way potentially insisting on being portrayed as a typical women but with sexual features as she continuously puts emphasis on her chest and butt. Although, it can be interpreted about Nicki asserting her power, not as a sexual object but a sexual subject. This part of the music video shows that it is targeted for men which shows that the male gaze (Mulvey) is in action. It can therefore be said that the way women are represented can affect the audience, (especially the younger audience) and how they act because they will see scenes like this and think it is normal to accentuate body features and to act sexual. This links to the hypodermic needle model as  Nicki Minaj, injects her views and values on to her audience. From a Marxist point of view, the media is in a way giving us an illusion of autonomy and false consciousness as we are indirectly forced to follow the status quo as we see these sort of videos and view now as normal compared to a decade ago, where it would be a shock to see such explicit content and would cause a moral panic (Cohen) as people would find this a threat to society as women in music videos are portrayed in such a way that parents do not want their children to imitate such actions. .


3:32- 4:32

This scene shows the values that Nicki Minaj has as she indicates to the audience that having a big butt is more important than anything else especially for men as she twerks on drake, who is in the R&B genre as well. Nicki Minaj is dressed in manner that links to the sexual theme of her music video as she wears lace tights that accentuates her butt and figure. There is low-key lighting when Nicki dances on Drake and this is done to create a seductive and mysterious atmosphere. There are lights flashed on them throughout the scene as if they're in hiding and people are looking for them which adds to the suspense of the scene. The scene changes to another setting to wear Nicki is lying in a small pool of water and is wearing a pink bathing suit. It is shown in a high angle shot so that her butt is clearly shown. The minute of this scene switches from the setting where she is with Drake and the setting of her in the pool continually. Once, it goes back to her in drake, she starts seductively touching him up and then twerks for him and at that exact moment the video slows down so as to show the movement she makes with her butt. The setting once again goes back to her in the pool and it is here where we hear the disturbing lyrics where she says "F*** the skinny b*****s!". Here, she insults skinny girls as she wants to see her "b****** with a fat a**". This gives of a negative portrayal that women should only care about their physical appearance and the size of their butts. It degrades women and gives a negative view for girls who are skinny as they will begin to feel uncomfortable as Nicki gives the idea to society that girls with big butts are more attractive. After that, Nicki is seen getting on Drake to the point where she is sitting on his lap and begins to violently and quickly twerk on him while Drake sits there staring at her butt in amazement and touches it as well. This part shows the masculinity view as drake suggests that men should be more intrigued by women who have big butts and would willingly do sexual activities with them. It can be argued that Nicki Minaj is trying to assert power in this scene as Drake sits down helplessly as Nicki Minaj confidently flaunts herself around him. She then removes his hand from her butt to show she is in control of her body and walks away. This scene gives of the portrayal that women are confidently sexualising themselves however, the audience will view this as women being considered as sex objects due to the stereotype that society has for women.

Wednesday 18 November 2015

Notes and quotes tutorial

Notes & Quotes document over 8,000 words – incredible! However, this has probably revealed that we need to change our research technique slightly and be more selective of the material that goes into the N&Q document. In fact, I’d go through what you’ve got so far and try to cut it down to just highly relevant, short quotes that may end up in your final essay. Entire interviews, for example, should be just there in one or two quotes rather than a huge block of text.

Textual analysis looking like a strength already but definitely need to add to complete Task #1. Go back to this today/tomorrow and be specific about the key scene/point in the video you are analysing and offer huge detail in terms of media language.

Brilliant to see so many secondary texts analysed too. For the next task (historical context) you may want to go back to one of those videos you’ve looked at already and go into more detail.

Academic books/journals is the key area to focus on now – only two currently. Look at our archive of journal articles on the M: drive – plenty of relevant stuff here (at least 6-7 PDFs for sure).

There are a couple of books on the shelf in DF07 regarding music video and gender representation – these will be critical texts for your research. One is Music video and politics of representation – look it up.

Widen your search away from music video and look at feminism and the representation of women more generally. This will create far more opportunities for academic book and journal research and media theory.

I’d keep looking for internet-based research – quite a few links so far, but this should be more like 20+ by the end of the process. The Guardian is a great starting point.

Task #1 – you’ve already done some textual analysis of your primary text but you definitely need to add more.

Task #2 – bibliography needs to be a priority over the next week but you have no concerns… if anything your problem will be too much research!

Copy this into a new blog post and write below your next three steps in your research.
 
  1. Finish my textual analysis for Friday
  2. Reduce the amount of research I have so that I only have the key points
  3. Start my bibliography and find more academic books to research on

Monday 9 November 2015

Media Magazine conference - follow-up

What Has the Internet Ever Done for Me?

-Bill Thompson


-The internet is the basis for daily interactions
-1/10 children in Indonesia have no  idea how the internet works, they use Facebook and are able to access it but they have no idea how they are using the internet.
-Facebook sits and relies on the internet
-Local authority are able to access data; arguable is this controversial? Should they be allowed to view what we process though
-The internet is permissive; it allows us to be free minded and say what we want to, we are more free
-We are still at the point where the underlined network can get in the way
-Ways we use the net: connection, information, voices in your head, political action, caritas & campaigning, financial reward, games, learning, friendship...
(candy crush was sold for £5.9 billion)
- Downside: bullying, unwanted porn, images of child sexual abuse, extremism, abuse, scams and rip offs, fraud, conspiracy theories...
-"The network is paid to be done"
-The internet has given all these possibilities
-Given all the possibilities, that is what essentially makes up the internet whether they are positive or negative-The internet is something hard to control; unless you know what the software does/works, you can't control it

Media Power and Life After Leveson

-Professor Natalie Fenton


-Phone hacking in 2011 done by the news of the world was something that changed media. Cameron had called a public inquiry
-"never was simply about journalists behaving badly; it was and is about power"

MEDIA POWER

Power cover...
-Media content?
-Audiences?
-Journalists?
-Governments?

Power to...
-Censor?
-Mislead?
-Set the agenda?

-There is a lot of power over media content
-Mediated democracy we live in-where the government is scared how they are portrayed by the mainstream media
-In the last three decade we have seen a massive explosion o news platforms &news being free
-Entanglement of media & political elites
-The government can try & imitate the media
-"Social media will bring social change"
-The news industries are 'monstoring' us
-Example of news industries monstoring us- Chris Jefferies- accused of murder- press admitted they had no proof. They wrecked a person's life just for the sales.
-The news industries say to government- "challenge us if you dare" because they have much more readership obviously what they say can shape a view on the government.
-Since 1979 no government has been elected without Rupert Murdoch's help. Because articles relate to the government which he would want to be in power.
-Vote Cameron, get Murdoch.
-over 50% of newspapers are controlled by Rupert Murdoch. (National Newspapers)

-Stuart Hall: The role of the media in circulating 'common sense'. Media processes are over representing some and under representing some. This leads to asymmetry between elite people.
-BlackLivesMatter #EricGarner- difference in being a civil activist in 1960's to 2015
-Twitter is good for getting people involved- although social media has become a place for harassment, racism and abuse.
-Social media has become a surveillance


The Media, Democracy and Politics

-Owen Jones

-Just last years million of people in the UK were driven to food banks.
-The richest 100 people have doubled their wealth in the past year.
-The youth service are being cut
-1/4 people in London grow up in overcrowded homes.
-The government are ruining our lives

-Media is the pillar for democracy
-There are many barriers in journalism
-1/2 of top 100 journalists are educated; 7% went to private school, 14% went to a comprehensive school
-Its as if they can't understand issues of other people in other positions.
-Narrow social backgrounds

-There needs to be a bigger fuller diversity
-"Power concedes nothing without a demand. It never did and it never will"- Frederick Douglass
-Social media is important- the sun- 3 million copies were bought in 2010, now only 1.8 million
-New channels are doing okay, they are surviving NDM
-Citizen journalism, especially on twitter has led to more real time topics, mainstream media has regulations

-There has become a much more diverse and alternation view points and opinions.
-Demonetization of the working class
-No class in Britain, just middle class
-Wealthiest people can afford to pay tax. 'class worrier'
-Low paid worker, in work on benefits cuts

-Powerful people are those who are responsible.
-The media distort the world, don't scrutinize the powerful
-Media is not accurate, representation of society is not true.